Andrej Drapal (1958, Ljubljana) experience combines a variety of activities from entrepreneurship, business consultancy, branding, lobbying to philosophy, publicity, and culture. He was active as publisher and editor in student time, at the same time finishing a master’s degree in philosophy and comparative literature.
Andrej headed the theatre and film department in Cankarjev dom, the largest cultural institution in Slovenia. He produced more than 30 theatre and dance performances, then also as an independent producer in his InArt centre. He was a partner of the first and still largest and most respected public relations and marketing agency, Pristop, for almost 20 years. He founded the first professional lobby association in Slovenia, as well as the Chamber of professional services of Slovenia.
From 1998 on, he started to develop his branding and marketing model, recognized as Standard Branding Model©. He designed more than 40 brands and business models based on this model, while the official national brand I Feel Slovenia is the most visible result that came out of this.
Andrej Drapal is an author of Brandlife (Amazon 2016), How Things Emerge (2008), web resource page www.andrejdrapal.com, and passionate twitter user @andrejdrapal, @adDrapi.